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The Heart of it All: Supply Chain is the Center of All Great Companies

Answer this question:

What is your company’s greatest asset?

Most likely you answered your employees and you’d be right. People buy from those they like and trust and consumers connect or disconnect with a product or service based on the people they encounter.

Of those people within your organization; which department is the highest on the “food chain?”

  • You might think Sales because they drive new business
  • Marketing because they keep your brand name in front of consumers
  • Or perhaps Operations or Customer Service because they reinforce the products and services by ensuring customers are happy and well served
  • The CFO might answer that the Receivables department offers the most to the company because they collect the funds and keep the bank account in the black

However, the recruitment professionals of CreativeSourcing have a different opinion. We believe the Supply Chain should be the heart of your company; the part of your organization that feeds all others for the overall success and profitability of your business.

Supply chain

Supply chain

Here’s what Wiki says about the Supply Chain:

“A supply chain is a system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.”

The definition goes on in further detail but this first sentence gets to the heart of the matter:

“Moving a product from supplier to customer.”

Picture a wagon wheel with the Supply Chain at the center, the heart of the circle. Each spoke leads from the Supply Chain out to the different areas of the business; each department in turn, leads back to the supply chain.

Keeping the Supply Chain in the Loop

Businesses that operate in a silo fashion run the risk of losing site of the value the Supply Chain brings to the overall success of the company. If Marketing operates in a vacuum, unaware of the current challenges or struggles the supply chain may be having with vendors to obtain the product or with the manufacturing lines to produce the product or with shipping to deliver the product; they set the company up for disappointed customers, unpaid bills and a bad brand image.

In the years our recruiting professionals have been in the field matching candidates with organizational openings, we have heard stories of success and failure when it comes to supply chain management. In every case, it has been the companies that puts the supply chain at the heart of their business that not only experiences greater growth and profitability, but also have higher employee morale, longer retention and a reputation for being a great place to work.

In an article about company growth, the new CEO of Unilever Supply Chain Company talks about the changes he has made since joining the company and the process changes he feels needs to take place in order to successfully reach their company goals:

“Creating a new strategy, extending the scope of our supply chain and integrating it back into the heart of the business. That’s the number one challenge that I have at the moment.

There have been a lot of changes in Unilever over the past few years and the same applies to the Unilever Supply Chain Company. Since I took on the role, Unilever has communicated some very bold statements about our corporate and supply chain targets.  We now face the challenge of delivering them. We have made a strong start and it´s now my job to keep everyone focused on our plan and ensure that we have a great team of people to drive us forward.

In order to do this, I need to integrate what we are doing in the supply chain with the rest of the business. We need to bring in marketing to support us on portfolio complexity, bring in sales to support us in improving our Customer Service processes for example, and we need to continue to work closely with our customers and suppliers on issues like waste and sustainable sourcing.”

Is the Supply Chain at the center of your company? Do you have the team in place that will support that initiative? If you need help, let the professional recruiters of CreativeSourcing find the right Supply Chain Pro for your team. Call us, we can help. [773] 296-0167.

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